From the founders

The FromUs blog

Notes on giving, investing, money, and parenting. Written by Ben & Kia, on the days when the baby naps.

Small savings, big rewards. The quiet compounding of small monthly contributions over eighteen years.
Ben · 8 May 2026 investing fundamentals

Why €25 a month beats one big birthday gift

The grandparent who sends €25 every month for eighteen years gives more than the one who hands €600 once. Compounding plus discipline plus time.

A €5 note and a €20 note side by side on a table. The small, perfect gift you wanted to give versus the larger, safer one you ended up choosing.
Kia · 9 May 2026 parenting giving

The €5 gift you'd love, vs the €20 gift you settled for

You see the perfect little thing. It costs €5. But the parents are friends, you can't show up with a €5 toy. So you spend €20 on something nobody actually wanted. The hardest-working money in gift-giving is the gap between those two.

A clay scene at a child birthday party. A father in a green sweater kneels offering a wrapped gift to a small girl who is focused on stacking a wooden ring tower, while the mother kneels beside her with arms open. Two other children play with wooden blocks behind them. Pastel balloons, a paper bunting and a shelf of toys fill the background.
Kia · 9 May 2026 parenting giving

Kid fatigue after the 20th present (and the polite lie all three of us tell)

A four-year-old halfway through a pile of birthday gifts, glassy-eyed and ripping paper. The giver sees the kid doesn't want it. The kid wants to play. The parent wants gratitude. We all pretend this is fine.

Two stylised hands on a stock-market grid: one frenetically pointing at peaks and valleys, the other quietly holding a slow upward line.
Ben · 7 May 2026 investing etf

Why active investors lose to a fund that does nothing

Sixty years of data say the same thing. The professional pickers, on average, lose to a fund that just owns the market. Here's why FromUs is built on the boring side.

A clay scene: a young man with a cardboard box of office things walks down a leafy street, hands relaxed, with a small upward-trending chart drawn in chalk on the pavement beside him.
Ben · 6 May 2026 founder investing

How twelve years of buying one boring fund let me build FromUs

I was let go on a Tuesday morning. The reason I didn't panic was a standing order I set up in my early twenties and almost never looked at.

A clay scene: an elderly man at a desk writing a letter, with a small index-fund chart rising steadily in the window behind him.
Ben · 4 May 2026 investing etf

What Warren Buffett actually recommends to his own widow

The world's most famous active investor doesn't want his wife to pick stocks. He wants her to buy the index and hold it. So do we, for your kid.

A clay scene: on the left, a child opening one beautifully chosen wrapped gift; on the right, a family kneels together beside a piggy bank, a tablet showing a rising chart, and a small house. Two ways the same love can land.
Kia · 2 May 2026 environment parenting

A small mountain of polyester, and the alternative

We didn't build FromUs as an environmental project. But it's hard to think about gifts in 2026 and not think about what happens to them. A few numbers, then an alternative.

A clay scene: a wooden table with a thin gold bracelet on the left and a small jar of coins sprouting a plant on the right. Same money, two very different futures.
Ben · 28 Apr 2026 money parenting

The €400 bracelet that cost me several thousand

I bought it at 22 and sold it at 24 for a quarter of the price. Sixteen years on, the same euros would have been worth more than 2.5x. I want our daughter to know the trade before she's old enough to make it.

A clay scene: a single coin at the left grows into a small pile, then a tall stack, then a young tree, across an arc of years on a soft pastel landscape.
Ben · 25 Apr 2026 investing fundamentals

Compound interest, the quiet magic that fits on a napkin

Interest earning interest earning interest. It sounds small. Over eighteen years, it's the most outrageous force in personal finance. Here's the napkin version.

A clay scene: a living room with a small mountain of pastel boxes and stuffed toys behind a couch, while a baby in the foreground plays calmly with a single wooden duck.
Kia · 20 Apr 2026 parenting environment

The toy mountain is a coordination problem, not bad taste

Every parent-to-be ends up with the same pile of duplicated, well-meant stuff. It isn't anyone's fault. It's a coordination failure, and wedding lists already solved it.

A clay-style scene titled "A 100 euro gift at birth, the power of starting early." A swaddled baby in a bassinet sits beside a gift box tagged €100. Seven stacks of coins grow taller from left to right, each topped with progressively larger plants: a seedling at year 1, a sprout at 10, leaves at 20, a small plant at 30, a young fruit tree at 40, a fuller tree at 50, and a heavy fruit-bearing tree at 60. Labels below read €105, €162, €263, €427, €694, €1,129 and €1,838. A green arrow arcs upward across the bars over rolling pastel hills.
Ben · 15 Apr 2026 investing fundamentals

What a €100 gift today is worth on their 18th birthday

If a single contribution of €100 sits in a global ETF from a child birth, here is what it actually becomes, and what that buys.